Bindi Raye lives the ultimate FIFO lifestyle online. None of it is real - ABC News & Headlines – Australian Broadcasting Corporation

To her more than 80,000 followers, Bindi Raye's life has all the familiar elements and relatable hobbies of a young fly-in, fly-out (FIFO) mining worker.

When she is not on site commenting on the quality of the food served up at the mess hall, she is an avid West Coast Eagles supporter going to the football, or soaking up the sun on Perth's Cottesloe Beach.

There is just one problem: Bindi Raye does not exist.

Her face, voice and online persona are a generative AI fabrication.

Accounts posing as FIFO influencer Bindi Raye have amassed more than 80,000 followers, yet are not marked as being AI. (ABC South West: Madigan Landry)

Bindi Raye's carefully curated Instagram feed, which is not sign-posted as being AI-generated, presents an idealised version of WA's FIFO lifestyle, including the ultimate off-swing life.

From tackling Far North Queensland's infamous Gunshot Creek in her 4WD, to swimming at Galvans Gorge in WA's Kimberley, to getting wine with the girls in Perth, or even hiking Bluff Knoll in the Great Southern, travel appears to be a passion.

But there's more at play here than social media influence.

The Instagram account directs keen followers to a pay-walled Bindi Raye account on the subscription platform Fanvue.

A small AI label is displayed there and AI is also mentioned in the description.

Fanvue subscribers can pay up to $115 for Bindi Raye's pornographic videos, plus $9.24 a month for an ongoing subscription.

Bindi Raye's online persona extends beyond her time on mine sites, with her content frequently featuring her busy social life with posts across multiple accounts. (Sourced: Instagram)

Fanvue head of trust and safety Rob Haywood confirmed Bindi Raye was an AI creator, and said about 75 per cent of its creators used at least one AI tool.

He said every account, including those featuring "fully AI personas" were linked internally to "a verified real person".

Yet the identity of the person behind the Bindi Raye accounts remains a mystery.

The ABC has messaged the creator for comment, but has not received a response.

University of Queensland cybersecurity lecturer Priyanka Singh said Bindi Raye's profiles contained a wide array of telltale signs of AI.

"It seems to be almost 100 per cent AI-generated," Dr Singh said.

"I can see the lip sync is not really going with what she's saying, I can really see some frame inconsistencies … and then you see the inconsistencies in the shadows."

After the ABC approached Instagram's parent company Meta for comment, the tech giant confirmed work had begun work to remove Bindi's account for violating policies.

Meta said Bindi Raye's account was removed for violating its "deceptive identity" policies.  (ABC News: Abbey Haberecht)

"While AI-generated content is not against our rules, misleading people about who is behind an account is, and we require people to disclose when they post realistic AI-generated content," a Meta spokesperson said.

But it said no method was foolproof.

A TikTok spokesperson said the platform was continuously investing in technology to improve AI detection.

Monash University research fellow Emily van der Nagel said the tailoring of Bindi Raye's persona to the mining sector — which includes some of the most lucrative jobs in the country — was likely a deliberate marketing strategy.

Experts warn the niche nature of Bindi Raye's account and others like it is a troubling sign of how sophisticated generative AI is becoming. (Sourced: Instagram)

"You can really drill into a location that is meaningful to a lot of people who are there, and you can include some of those elements of that content," she said.

As AI gets increasingly good at hiding itself among real content, Dr van der Nagel said content consumers were more likely to be left feeling deceived.

"We do tend to overestimate how good we are at knowing the difference, and we like to pride ourselves on being able to detect authenticity from people.

Bindi Raye's account also goes to great lengths to portray an exciting off-swing life. (Supplied: Instagram)

"I totally can understand that there would be a level of feeling uncomfortable or even maybe betrayal."

Dr Singh has been examining how AI has proliferated in the porn industry.

"Anybody can do it … the bar for it is so low and the software is available freely," she said.

Priyanka Singh says the rapid acceleration of convincing generative AI is challenging to identify, even at an expert level. (Supplied: Priyanka Singh)

Dr Singh said AI models were developing faster than common-place understanding of how to spot AI.

"People have the notion like if it's AI-generated, it would be a low-resolution video clip that would be very easy for them to discriminate and identify that it's a fake," she said.

Screenshots of hallmark AI markers seen in the background of Bindi Raye's content, including jumbled letters and a nonsensical light switch. (Sourced: Bindi Raye)

The ABC has identified several other accounts of female FIFO workers or tradies appearing to target well-paid mining community with sexualised, AI-generated content.

Each creator directs followers to pay-walled content or instant message services.

Experts say it signals an alarming ability to convey authenticity, while adult content makers worry about consumers being deceived.

Adult content creator Rosie Clarke says she is concerned about people falling for AI. (Supplied: Rosie Clarke)

Ms Clarke said she had recently been alerted to a different social media profile that was using her body in videos with another person's face, otherwise known as a deepfake.

The content was later removed by Instagram.

"They've changed my skin colour and just popped her face on top of my body," she said.

"I scrolled, and I realised, oh no, this isn't funny. She's stolen multiple videos and people believe it's real."

Ms Clarke said she was confused how AI accounts were permitted to remain on platforms like Instagram.

"It's fascinating because I get asked by Meta to verify my ID at least once a week," she said.

While there's no indication that the Bindi Raye profiles use stolen images, Jenna Love from Australia's peak body for sex workers, the Scarlet Alliance, said the use of generative AI to manipulate and repurpose pornography made by real creators was both stealing and abuse.

Jenna Love says she is concerned about AI creations being based on content stolen from sex workers. (ABC News: Adam Kennedy)

She said AI adult content creators had the potential to contribute to an erosion of trust in sex work.

"It's an example of intellectual property theft, and it's also a form of image-based abuse because that is a non-consensual use of somebody's image in an intimate setting," Ms Love said.