Brazil’s WEG chooses Dharmapuri for ₹2,000-crore global manufacturing facility

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Brazil based electrical equipment manufacturer WEG has confirmed its decision to set up a consolidated global manufacturing facility in Dharmapuri, Tamil Nadu, with a proposed investment of approximately ₹2,000 crore and the potential to generate around 3,000 jobs.

Sources claimed that Andhra Pradesh had actively pitched Kuppam to secure this investment, and WEG eventually chose Tamil Nadu following multiple rounds of engagement with the state’s Industries Department and Minister S. Keerthana. The government’s objective is not merely to attract large investments but also to ensure that industrial growth reaches districts beyond the traditional manufacturing hubs of the state, according to a statement from the Industries department.

In July 2026, the initial meeting was held with WEG team and Guidance, the nodal agency instrumental in bringing investments into Tamil Nadu. This was followed by an investment pitch highlighting Tamil Nadu’s manufacturing ecosystem and industrial capabilities. After few days (in July) there was a site visit to assess the proposed investment location. A follow up meeting was held with the Additional Chief Secretary, Industries in August 2026. And in October 2026, a final meeting was held between WEG’s leadership team and Tamil Nadu’s Industries Minister and the company confirmed that it would be investing in the State.

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