BTS to receive a contribution award marking the 30th anniversary of Arirang TV - 스포츠경향

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The global channel Arirang International Broadcasting (Arirang TV President Kim Tae-jung) will hold a commemorative ceremony on the 9th at its Seocho-dong headquarters in Seoul to mark its 30th anniversary.

At the event, BTS will receive a contribution award in recognition of their efforts to promote Korean culture to the world through Arirang TV and to deliver hope and inspiration to countless people worldwide.

Since the early days of their 2013 debut, BTS have appeared on Arirang TV music programs ‘Simply K-Pop’ and ‘After School Club’, actively communicating with global viewers and widely sharing their musical world with overseas fans.

At the talk concert following the ceremony, the spring lineup will be introduced. Hosted by Arirang TV anchor Kim Dami, ‘Simply K-Pop’ MCs Wonjin and Allen, ‘Beauty On and Off’ MCs E-Tion and Wyatt, and ‘Vibe in Action’ host Peter Bint will share behind-the-scenes stories and impressions, further elevating the on-site atmosphere.

The public broadcaster Arirang International Broadcasting will also implement a digital-centered programming overhaul starting on the 6th to respond to the rapidly changing global media environment and to spread K-culture.

The overhaul centers on a ‘Digital First strategy’ that departs from a traditional TV-centric programming structure, pre-releasing on YouTube and then expanding to TV. Through this, it plans to broaden touchpoints with global viewers and proactively respond to changes in content consumption.

Three new pieces of content aimed at global viewers will debut.‘The Art of Pairing (every Wednesday at 9 a.m.)’ is a program in which popular Michelin-starred chef ‘Fabri’ visits breweries nationwide to explore the harmony of traditional liquor and Korean cuisine, conveying the depth of Korean gastronomic culture to global viewers.

The global K-beauty exploration variety show ‘Beauty On and Off (every Thursday at 9 a.m.)’ is hosted by E-Tion and Wyatt of the group ‘ONF’, and features novice beauty MCs who personally try products and search for their ‘holy grail items’ in a growth-format variety show. It offers a multidimensional look at diverse beauty perceptions across generations and cultures.

Hosted by broadcaster Ahn Hyun-mo, ‘Vibe in Action: K-Initiative (every Friday at 9 a.m.)’ is a program that reports directly from key national industry sitescovering AI·bio·climate, among othersto vividly convey how policies affect real life.

The long-running hit program ‘Simply K-Pop (every Friday at 1 p.m.)’ will be newly hosted by Wonjin and Allen of the group ‘Cravity’ and revamped to suit the digital environment. Through the introduction of a ‘Beauty Cam’, real-time interaction with global fans, and strengthened short-form content, it is set to evolve into an interactive K-pop program.

With this overhaul, Arirang International Broadcasting will shift to a distribution system that combines digital pre-release with the expansion of FAST channels (Free Ad-supported Streaming TV), and advance beyond one-way services to AI-based participatory services.

Through digital innovations such as AI real-time translation and QR-linked news services, it plans to enhance both viewer accessibility and immersion. A QR code will be displayed at the bottom left of the news screen, allowing viewers who scan it to be taken directly to the Arirang News YouTube main page. This is expected to make it easy to watch not only live news currently on air but also existing Arirang TV news content, contributing to greater exposure for news content.

It also plans to further accelerate the overseas spread of K-content by expanding the production of global co-produced content through the expansion of FAST channels focused on the Americas and the strengthening of multilingual services such as Spanish.

President Kim Tae-jung said, “The overhaul is not a simple scheduling change, but the starting point of a global media transition based on digital and AI,” adding, “Going forward, Arirang International Broadcasting will evolve beyond a channel that introduces Korea to become a platform that empathizes with the world and creates stories together.”