Dolly Parton's coffee line drops new commercial filmed before her death - USA Today
Dolly Parton is posthumously adding coffee connoisseur to her list of achievements.
The beloved icon's new coffee line Cup of Ambition, "a dream of hers more than 40 years in the making," was developed in partnership with family-owned Community Coffee and launched on National Coffee Day, Sept. 29, with a commercial starring the late singer. Cup of Ambition takes its name from Parton's iconic “9 to 5” song.
“I thought the Cup of Ambition would be a fantastic name for a coffee brand, and I've been working towards this for over 40 years,” Parton had said about the line back in June when she was visiting Dolly’s Tennessean Travel Stop, according to a Sept. 29 press release. “This is just one of those dreams that's taken a little longer than I thought it might, but we've got it and it's working.”
The commercial, first of three filmed for the brand in July, features Parton getting ready for the day and strumming her bejeweled pink guitar with a matching mug of joe, as "9 to 5" plays in the background.
Parton died in Nashville on Aug. 25 after "bravely facing a brief battle with cancer," her representatives said. She was 80. The "Jolene" singer's cancer diagnosis was not known prior to her death, though she had been open about dealing with a number of health issues in the last year of her life.
The late singer's coffee line is a collaboration with family-owned roaster and distributor Community Coffee, which has been crafting coffee since 1919. It "began with a shared appreciation for quality coffee, family and community."
“Dolly had a warmth that made you feel like you’d known her forever,” third-generation owner of Community Coffee Donna Saurage said in a statement. “We connected over our love of family, serving our communities and bringing people together, and it was a true joy to help make her dream of a Cup of Ambition coffee become a reality.”
Dolly's Cup of Ambition, which debuted at Dolly's Tennessean Travel Stop, is available in ground coffee form for nationwide shipping online at CupOfAmbition.com, CommunityCoffee.com, TikTok Shop and other major retailers including Amazon and Walmart. K-Cup pods, meanwhile, are available for pre-order.
It is available in Light, Medium and Dark Roast varieties, offering something "for every Dolly fan and coffee lover, from bright and smooth to rich and bold."
Saman Shafiq is a trending news reporter for USA TODAY. Reach her at sshafiq@usatodayco.com and follow her on X and Instagram @saman_shafiq7.
