How The iPhone Threw Out Its Own Style To Find Success
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Taking to the stage at Apple’s Worldwide Developer Conference 2013, Jony Ive introduced iOS7’s visual changes to the iPhone. Skeuomorphism was out, and flat UI design was in.
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https://www.forbes.com/sites/ewanspence/2026/09/17/apple-ios7-ui-flat-jony-ive-skeuomorphism-iphone-synergy/
