Inside the world of live sellers: Banned words and supervised by AI - The Straits Times

Live-streaming is booming, and for some, it looks like an easy gig with easy money.

Would you eat 2kg of durian in one go to sell a batch of the fruit? How about yapping for eight hours straight to hit your sales numbers?Live streaming is booming and, for some, it looks like an easy gig with easy money. But seasoned live sellers say the market is saturated and only the top sellers get high commissions.

In this episode of The Usual Place, I chat with social media personality Xiaxue (@xiaxue) and fellow live streamer Yin Peiying (@officially.poopa) about the reality of selling on platforms like TikTok and Shopee.

We talk about banned words, “violations” that can hurt viewership numbers, being monitored by artificial intelligence on live-selling platforms, and why not every live seller makes it big.

3:49 Why did live streaming get so big?

11:15 Can you sell anything on a live stream?

41:18 Does live streaming encourage drama?

51:10 Is the “limited stock” warning always true?

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