Inside Walmart's push to win fashion shoppers with $25-and-under looks, new bohemian brand

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With Target struggling and Amazon's essentials in the mix, Walmart is pushing fashion to gain market share. With new brand Scenario's under-$25 looks, the retailer aims to shift perceptions of "cheap" to chic value. NBC News' Allie Canal reports.

Inside Walmart's push to win fashion shoppers with $25-and-under looks, new bohemian brandOct. 1, 202603:30Where did all the baby stores go? New NYC showroom lets parents-to-be try before they buy02:39Now PlayingInside Walmart's push to win fashion shoppers with $25-and-under looks, new bohemian brand03:30UP NEXTGrowing chorus of A.I. insiders warns of possible extinction of humans02:02Target facing backlash over children's clown costume02:28Verb CEO says you should own your data and get paid for it06:40Fast food restaurants are eating up the high cost of beef02:36Cracker Barrel CEO replaced one year after rebrand triggered customer backlash03:05Walmart digital price tags collide with shopper anxiety over 'surveillance pricing'04:07German-owned supermarkets take U.S. by storm as customers line up for new Aldi02:39Fox Corp. to buy video streaming giant Roku for $22 billion02:36CPI report: Inflation rises to 4.2%, the highest levels in three years03:25The World Cup hotel boom may not be happening β€” and neither may the expected economic windfall02:50High gas and car prices drive banned Chinese electric vehicles into U.S. consumer focus02:50Chaos consumes Swatch stores over pocket watch collaboration with Audemars Piguet02:36Audemars Piguet and Swatch make a $400 β€˜pop’ pocket watch01:593,800 Waymos recalled for issue that lets them drive into standing water on higher speed roadways02:40Trump Mobile phone release date still uncertain03:19Crude oil prices fall over Iran deal optimism as gas prices continue to rise01:26Meet Viper, the MRI for your car02:46Sophisticated investment scheme swindling Americans out of savings03:03Hallie Jackson NOWInside Walmart's push to win fashion shoppers with $25-and-under looks, new bohemian brand03:30CopiedWith Target struggling and Amazon's essentials in the mix, Walmart is pushing fashion to gain market share. With new brand Scenario's under-$25 looks, the retailer aims to shift perceptions of "cheap" to chic value. NBC News' Allie Canal reports.Oct. 1, 2026

Where did all the baby stores go? New NYC showroom lets parents-to-be try before they buy02:39Now PlayingInside Walmart's push to win fashion shoppers with $25-and-under looks, new bohemian brand03:30UP NEXTGrowing chorus of A.I. insiders warns of possible extinction of humans02:02Target facing backlash over children's clown costume02:28Verb CEO says you should own your data and get paid for it06:40Fast food restaurants are eating up the high cost of beef02:36Get more newsonBest of NBC News

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