Jennifer Lawrence, Barry Keoghan and the shameless quest for cosmetic work - USA Today

It used to be tabloid fodder. Then social media speculation. Now, when it comes to cosmetic procedures, celebrities seem to be increasingly − and shamelessly − sharing the work they've had done.

In an Oct. 27 interview with The Cut, Jennifer Lawrence revealed she underwent cosmetic surgery with the outlet noting the actress had a "boob job."

"I want to be a sexy mom," Lawrence, who shares two sons with husband Cooke Maroney, said. "At drop-off, I want to look like a woman that has her (stuff) together even when I've just woken up and don't have (it) together."

While Lawrence has not publicly confirmed having work done on her face, including denying a facelift, she signaled her interest in one during a 2025 New Yorker interview. "Believe me, I'm gonna" in the future, she said at the time. She's also been open about getting "baby Botox" and wanting buccal fat removal.

Elsewhere, Barry Keoghan recently revealed he received a non-invasive skin-tightening treatment.

"I feel better about myself," the actor, 34, said in a clip on Instagram. "I look better. And I think it's important to look after yourself, inside and outside." Keoghan has previously opened up about being scrutinized for his looks.

So, what's caused the shift from taboo to totally chill? It's a combination of factors, according to experts in the aesthetic space, including a decrease in overall stigma.

For starters, cosmetic procedures have become more common and accepted than they were years ago, explained Dr. Thomas Su, cosmetic surgeon and owner of ArtLipo.

Social media has "completely changed the conversation around beauty," added Dr. Ivona Igerc, an aesthetic doctor, regenerative medicine specialist and founder of Dr. Ivy Skincare. "People are better informed, they ask more questions, and they are increasingly interested in understanding what really goes into maintaining a youthful appearance," she said.

Plus, "when people openly share their experiences, it makes others feel more comfortable talking about their own," Su added.

Stigma still persists, and there's a lot to be said for why people feel the need to make these changes. But experts nonetheless appreciate the happy medium that celebrities have created for their clients.

"For years, there was this idea that celebrities simply aged beautifully because of good genetics, expensive creams and a healthy lifestyle. Of course, these things matter, but they don’t always tell the whole story," Igerc said, adding this transparency helps "create realistic expectations."

When someone in the public eye is honest about having a procedure, it helps people "understand that not everything they see is the result of good genetics, diet or exercise," Su agreed. "There's less reason to feel ashamed or secretive about making a personal decision to improve your appearance."

Su and Igerc have even seen a similar shift in their own work.

"Patients today are definitely more comfortable talking about cosmetic procedures than they used to be. We have patients who are very open about their liposuction experience and are excited to share their results with others," Su said.

Igerc has seen a "real change in the way patients approach aesthetic medicine."

"Although discretion is still important, people are generally much more open about what they have had done or what they are considering," she added.