Kaju katli or masala dosa: What did India order most this Diwali?
Diwali is incomplete without good food. There are sweets to share, favourite dishes to savour and, often, a little extra ordering when family and friends come together. This festive season was no different. While boxes of kaju katli made their way into homes, masala dosa and paneer butter masala found plenty of takers on food delivery platforms.
And Indians weren't just ordering more food; they were also stepping out to celebrate over meals. According to Swiggy, a quick-commerce platform, food delivery orders grew by 10.7% during the Diwali festivities compared with the previous year, showing that more households turned to online platforms for their festive meals.advertisement❮❯ Read Full StoryKAJU KATLI TOPS THE LIST OF FAVOURITE SWEETSMasala dosa, kaju katli and paneer butter masala were among the most ordered dishes across the country during the festive period.
When it came to sweets, kaju katli emerged as the clear favourite, followed by motichoor ladoo, rasgulla and gulab jamun.
The love for kaju katli was particularly strong in Bengaluru, Mumbai, Delhi, Jaipur and Hyderabad, where it topped sweet orders.
Interestingly, regional preferences also found a place in the country's food choices, with appam and samosa making it to the list of popular orders.BIG ORDERS ADD TO THE FESTIVE CHEER
Festive celebrations also translated into some sizeable food orders.
In Hyderabad, a customer placed an order worth Rs 41,895 for 57 packets of assorted sweets. In Mumbai, another customer ordered seven assorted sweet hampers worth Rs 41,772 on Diwali.
The platform also reported a rise in restaurant dining during the festival. Reservations on its Dineout platform increased sharply on Diwali compared with the previous year.
Diwali Eve reservations also recorded growth, while Bengaluru, Hyderabad, Mumbai, Delhi and Chennai were among the leading metro markets for restaurant bookings.
The trend suggests that while many families preferred celebrating with food at home, others chose to step out and enjoy festive meals together.- Ends
Jasmine Anand is a Senior Reporter (Emerging Tech) at India Today. With over 15 years of experience, she has earlier worked as a Financial Journalist in a multinational equity research firm, tracking equities, stock market, economy, IPOs and market-moving stories. Jasmine's forte is to scribe meticulously complex facts and figures into lucid and interesting reads. In her leisure time, she loves binging on movies and is passionate about painting, calligraphy, arts and crafts.
