KEO UNCUT | Greatest Rivalry proves rugby’s greatest tours still matter - TimesLIVE

Rugby’s Greatest Rivalry was even greater than advertised.

The All Blacks came to South Africa for seven matches, including three Tests, and for a month the country was consumed by black, green and gold.

New Zealand was just as absorbed. The build-up was huge, and the tour exceeded it.

This was no contrived marketing sell. You cannot manufacture 105 years of history, 114 Tests, including Baltimore last night, and the emotional pull of the two most successful rugby nations in the sport.

We learned that the All Blacks are more loved in South Africa than ever. They remain the Springboks’ greatest rivals — but also their greatest rugby friends.

Among supporters, it was as much a “friendship tour” as a “rivalry tour.”

Among the players, respect never became pretence. Nobody embodied this more powerfully than captains Siya Kolisi and Ardie Savea. They competed fiercely, spoke warmly and showed that rivalry does not need bitterness to have meaning.

The All Blacks’ back play was unrivalled and breathtaking. South Africans were treated to attacking rugby not seen here since the glory years of New Zealand’s Super Rugby dominance.

They played with width, timing, skill and instinct. Give New Zealand space and rhythm, and no team in the world punishes an opponent quite like them.

The Springboks offered the counterpoint. Their scrum, lineout and maul again showed why they have won successive World Cups, successive Rugby Championships and 42 of their last 49 Tests, pre-Baltimore.

New Zealand’s backs thrilled, and South Africa’s set pieces thrilled in a very different way. The contrasts in style defined the intensity and intrigue.

The series reminded us why these two nations belong together and why there’s a place in the modern calendar for a proper tour every four years. The Springboks go to New Zealand in 2030, and the All Blacks return in 2034.

The lure is greater than the romanticised British & Irish Lions tour to South Africa every 12 years. This is not a composite team arriving on reputation and nostalgia from an archived amateur era. This is the greatest against the greatest and the sport’s most successful against the most successful.

The concept worked and the execution, mostly, worked. But success cannot mask the mistakes.

Ticket pricing was a misjudgement. Test prices should have been significantly different from those for the four tour matches. This became a series for corporates and the rich while too many ordinary South Africans watched from a distance.

A national rugby occasion cannot be celebrated as inclusive when the price excludes those who give the Springbok identity its voice, colour, soul and meaning.

Government and SA Rugby could have done more to ensure the tour belonged to every South African, not only the financially fortunate.

Protecting a government-gazetted event matters, but so does selling its meaning through the media and making it accessible to the population whose passion gives it value.

The schedule was flawed. All four South African URC teams were in pre-season, which immediately compromised the tour matches.

Then came the allocation: the Sharks in Durban on a Tuesday, the Lions on a Tuesday, the Stormers on a Friday and the Bulls on a Saturday.

The Stormers and Bulls were always the safer crowd bets. The Saturday opportunities should have gone to the Sharks and Lions. A grand concept still requires practical thinking.

These are learnings, not reasons to diminish what unfolded. The tour succeeded because the rivalry is real, the rugby was compelling and the human connection between the nations is genuine.

South Africa lived it for a month. New Zealand —judging by the intensity of its media coverage — lived it just as fully. It was relentless, emotional and memorable.

Rugby’s Greatest Rivalry proved that traditional tours still have a place, provided there is an acceptance that heritage cannot belong only to those who can afford the ticket.

The All Blacks left these shores more admired than when they arrived, and the Springboks reinforced why they are back-to-back world champions.

The tour was a triumph. Next time, it must be a triumph for everyone.