KIIRAS (Kiras) proves its presence in the global market through a Malaysia showcase - 스포츠경향

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The girl group KIIRAS (Kiras) stirred up excitement from the airport in Malaysia to the showcase and successfully concluded a global media event.

On the 3rd and 4th, in Kuala Lumpur, Malaysia, KIIRAS participated in the ‘Fast Track Entertainment LAUNCHPAD’ media event and presented a special showcase performance before local music industry figures, media, and fans.

Even before the showcase, KIIRAS received a warm welcome from the moment they arrived at Kuala Lumpur International Airport. Crowds of fans gathered at the airport, greeting the members with supportive messages and words of welcome, and the members responded in kind, making eye contact and waving to fans, creating a heartwarming atmosphere. This fervor underscored the global popularity of KIIRAS.

The LAUNCHPAD showcase was a global artist-development project jointly promoted by the Singapore-based global entertainment company Fast Track Entertainment (FTE) and its joint brand partner and global music label Sony Music Malaysia, and it was carried out successfully amid attention from music industry figures worldwide.

Through a varied set that included the title track, KIIRAS showcased solid live vocals and a high-energy performance, drawing an enthusiastic response from the local audience. Applause and cheers continued after the stage ended, and they were praised for delivering a performance befitting a next-generation K-POP act aimed at the global market.

Key Malaysian media representatives also focused their attention. Local broadcasters as well as leading news outlets and fashion magazines conducted interviews with KIIRAS, showing strong interest by asking a wide range of questions about plans for global activities, the strengths of the team, and its future vision.

Through this project, KIIRAS plans to continue collaborating with global partners and further expand the foundation for its overseas activities.

After the showcase, KIIRAS said, “We were glad and happy to once again see an enthusiastic response on the ground in Malaysia,” adding, “Starting with this showcase, we plan to continue various global projects and overseas activities on an ongoing basis to demonstrate the new potential for growth of KIIRAS.”

KIIRAS plans to kick off its second-half overseas activities starting with ‘Fast Track Entertainment LAUNCHPAD’.