Lumio launches the Aura 5, bringing premium speaker manufacturing to Bhiwadi

Homegrown brand Lumio has launched the Aura 5, its first full-blown audio product in India. Designed as a high-fidelity (hi-fi) bookshelf speaker setup, the Aura 5 is a true stereo pair that operates as a self-contained unit. It requires no external amplifier and no AV receiver. You simply plug it in and press play. Notably, the Aura 5 is also made in India.

“I think everyone needs better sound. That's a given. But people who want to do that fall into two classes,” Lumio CEO Raghu Reddy tells India Today Tech exclusively at a select briefing. “You have the audiophiles who gravitate towards a full setup—separate speakers, an amp—and they spend a lot of time and money setting it up. Then you have the people who want better sound but don't want the hassle, so they pick up a soundbar.”

The problem, Reddy points out, is that while a soundbar offers simplicity, it often lacks the acoustic depth and separation of a true hi-fi system. “We felt there are a lot of people who want audiophile-grade sound, but they also want the simplicity which comes with a sounbar.”

Each Aura 5 speaker has a 4.5-inch aluminum woofer and a 1-inch silk dome tweeter, paired with a front-firing bass port designed to create a genuine left-right soundstage. The setup can deliver a sustained 100W of output—with 200W of peak sound—pushing out 105 decibels of sound pressure level (SPL) at a one-metre distance.

For the layman it means levels of loudness and clarity potentially matching, and often surpassing, many soundbars. Moreover, Lumio says the speakers are engineered to extend bass response down to 35Hz at 80dB coughing up deep, cinematic low-end rumbles without the need to purchase a separate subwoofer.

Powering the Aura 5 is Lumio’s proprietary audio tuning architecture, dubbed “DGS.” The system provides three distinct listening profiles. “DGS Studio” offers a balanced profile. “DGS Cinema” shifts the EQ to emphasize high frequencies. Finally, “DGS Groove” pumps the bass response specifically for high-energy, upbeat music.

Connectivity options include HDMI ARC for seamless TV integration, Optical and Coaxial inputs, a standard 3.5mm aux, Bluetooth 5.4 for wireless streaming, and USB inputs that support both PC mode and direct USB playback.

“It goes very well with your TV... but it also pairs with your smartphone, goes very well with turntables, or even a laptop setup,” Reddy notes.Make in India

Following its successful strategy of working with contract manufacturing giants like Dixon for its television line, Lumio has shifted focus to localise its premium audio hardware as well. The Aura 5 units are being manufactured in a facility located in Bhiwadi, Rajasthan.

Historically, high-fidelity audio equipment has been an import-heavy category in India. By manufacturing the Aura 5 in Bhiwadi, Lumio is proving that local assembly lines can handle the complex tolerances required for high-end audio, pushing the boundaries of what 'Make in India' means in the consumer technology sector.

And it’s coming at a difficult time. For the past year, the consumer hardware space has been battered by skyrocketing component costs, particularly in the semiconductor and memory sectors. It is a crisis that has forced even the largest tech companies to rethink their pricing strategies and product roadmaps.

“It's probably an unprecedented time,” Reddy admits. “Tim Cook himself said it's like a once-in-a-100-year flood. Memory prices and some component prices have gone up so quickly and stayed there for 9 or 10 months. It is grim, but it is the same challenge everyone is facing.”

“Funnily, while audio was a natural extension for us, at some point we realised, thank God, you don't have to deal with memory,” Reddy laughs. “It's a welcome break. At least there's one category where you're not really worried about memory prices going up.”

The decisions seem to be paying off handsomely. Lumio's agile approach has allowed the startup to thrive. Comparing the critical summer months of May, June, and July against the same period last year, the company is trending upwards of three times its revenue.advertisementSlow and steadyUnlike many peers, Lumio has deliberately chosen a minimalist, obsessively curated product roadmap. In its year and a half of existence, the company has released just six television SKUs, a couple of projectors, and now, exactly one audio SKU.

“You'll realise that we've been exceptionally picky and choosy about what we are bringing to the market” Reddy says, defending the brand's 'slow and steady' methodology. “We spend a lot of time obsessing over how we get the product right, and who that product works for.”

Instead of chasing every conceivable demographic, Lumio is intent on finding and dominating specific niches. This way, its 20-member software and engineering team could dedicate their resources to perfecting features like the Aura 5's lossless audio support. The speakers handle lossless playback up to 24-bit/48kHz and feature a dedicated, isolated low-noise analog supply rail for the DAC (Digital-to-Analog Converter) to ensure bit-perfect playback with virtually zero electrical interference.

“Our goal is to build out products that spark joy, which means you have to really think hard about what is missing in the current ecosystem,” Reddy says. “If you're able to win the trust of those segments that you're going after, the brand will live a lot longer. That's our personal belief, as opposed to throwing out products which are the exact same as the next-door product.”

The Lumio Aura 5 is positioned as a premium product, but the brand is leveraging the upcoming festive season to drive aggressive early adoption. The speakers will be officially priced at Rs 24,999, but will debut with an early bird price tag of Rs 19,999 starting on October 15, coinciding with the Amazon Great Indian Festival. Buyers will also be able to stack additional bank offers on the platform.

The software ecosystem surrounding the hardware is also expanding. While the speakers currently use an included Bluetooth remote for control, an Android and iOS application is actively in the works. Furthermore, Lumio is exploring ways to integrate its proprietary "TLDR" operating experience—the AI-driven search and content discovery agent currently making waves on their smart TVs—across all future devices.

“This is very different from what most people expect from a sound system, so we'll have to do a lot of work convincing customers,” Reddy acknowledges. “But we can test it out extensively, make sure all the kinks are ironed out. Our approach is working for us, and we'll continue to build on that momentum.”- EndsAlso Read | Lumio wants you to WhatsApp your TV: Hands-on with Project NeoAlso Read | Lumio Vision 9 (2026) review: The need for speedAlso Read | Lumio, Indian smart TV brand made by ex-Xiaomi execs, won't rule out phone launch