New October Prime Day deals just dropped — I hand-picked 63+ worth shopping (live updates)

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October Prime Day (a.k.a. Prime Big Deal Days) officially starts tomorrow, but Amazon already dropped prices on products across categories. Prime members can start saving on household basics, early holiday gifts, tech and home and kitchen now — but not every deal is actually worth shopping.

I’ve covered October Prime Day for years, so I know how to find the absolute best discounts. I’ve spent weeks combing through them to hand-pick ones I recommend: Each October Prime Day deal on my list below is highly rated, as well as at its lowest price in at least three months, with discounts up to 80 percent off. I’m updating this article live with my editor-approved picks, so save the link and check back in often to see what’s new.

Best home dealShark Navigator Lift-Away Upright Vacuum (NV352)$129.99$179.99AmazonLearn moreBest wellness dealColgate Optic White Pro Series High Impact White Toothpaste (3 Pack)$16.69$23.49AmazonLearn moreBest tech dealAmazon Kindle Paperwhite Signature Edition 32GB$169.99$249.99AmazonLearn moreBest beauty dealShark DePuffi Instant Contrast Therapy Tool$149.00$199.99AmazonLearn moreBest kitchen dealAll-Clad HA1 Hard Anodized Nonstick Fry Pan Set$69.99$99.99AmazonLearn moreSee 3 MoreRelatedselectedselectedThe best non-Prime Day sales are already offering up to 75% off popular products Want more from NBC Selected? Sign up for our newsletter, The Selection, and shop smarter.

5,209 Amazon Reviews$139.99$319.99AmazonNow 56% off$319.99iRobotThis robot vacuum suctions up dirt and debris, and it has a built-in mop that scrubs floors to leave them shiny. It’s designed with sensors that map your home to detect and avoid obstacles, and it connects to the Roomba Home app so you can select cleaning modes, create cleaning schedules, adjust suction level and more.You can also set keep-out and no-mop zones where needed, like on area rugs. The appliance comes with a charging dock, reusable microfiber mopping pad and edge sweeping brush.

$12.98$24.99AmazonNow 48% off$12.99$24.99Best BuyNow 48% off$12.99$24.99Home DepotNow 48% offOnce you connect devices like lamps, fans and small kitchen appliances to the Amazon Smart Plug, you can control them through an app or via voice commands. The app also lets you set timers, schedules and routines — for example, I connect my Christmas lights to this smart plug and create a schedule for them so they turn on at 10 a.m. and turn off at 10 p.m. The plug is compact to keep your second outlet free.

$16.69$23.49AmazonNow 29% offColgate’s toothpaste is made with 5 percent hydrogen peroxide, a bleaching ingredient that helps remove stains from teeth and make your smile less yellow. There’s also cavity-fighting fluoride in its formula. The minty whitening toothpaste is safe for daily use and doesn’t cause tooth sensitivity, according to the brand.

$169.99$249.99AmazonNow 32% off$169.99$249.99Best BuyNow 32% off$169.99$249.99TargetNow 32% offWe named the Paperwhite Amazon’s best Kindle because of its extra-long battery life that lasts up to 12 weeks. It also has a front light that automatically adjusts depending on your environment, helping you see the glare-free screen clearly. The Kindle Paperwhite is water-resistant, and you can charge it via the USB-C port or wirelessly with a charging dock that’s sold separately.

$179.00$249.00AmazonNow 28% off$199.00$249.00WalmartNow 20% off$199.99$249.99Best BuyNow 20% offApple’s AirPods Pro 3 made our list of the best earbuds, and I use mine every day while listening to music on runs, taking calls and blocking out noisy city streets. They’re comfortable and secure in my ears even when I get sweaty —- they come with five interchangeable ear tips so you can find the right fit. The AirPods have three listening modes, including active noise cancellation, hours of battery life with the included charging case and advanced features like heart rate sensing during workouts, hearing aid mode and live language translation.

31,091 Amazon Reviews$129.99$179.99AmazonNow 28% offI rely on this corded vacuum to get rid of dirt, dust and hair on hard floors and carpets in my three-pet home. It has powerful suction, a multi-stage washable HEPA filter to trap allergens and a swivel steering system that makes it easy to navigate. My favorite part of the vacuum is the detachable pod, which I carry around my home and use the extended reach tool to clean above door frames, under furniture and on stairs. Interchangeable wide upholstery and crevice attachments for the extended reach tool are included.

35 Amazon Reviews$149.00$199.99AmazonNow 25% off$149.99$199.99Best BuyNow 25% off$149.99$199.99UltaNow 25% offThe internet-famous Shark DePuffi is currently on sale for the first time ever, so don’t wait to get your hands on it. The skin care device has six customizable temperatures that go from cold to hot, and it’s made with a gua sha-inspired edge — as you massage it along your face and neck to encourage lymphatic flow, it depuffs, sculpts and temporarily relieves muscle tension, according to the brand. You get a travel case and a charger with your purchase.

549 Amazon Reviews$35.99$79.99AmazonNow 55% off$35.99$79.99TargetNow 55% off$35.99$79.99Best BuyNow 55% offWith Blink’s doorbell, you can monitor visitors and deliveries at all times. It connects to the brand’s app, letting you livestream head-to-toe video (including in night vision) and audio, as well as speak to people. The doorbell runs on two AA batteries, comes with a mounting kit and you can install it wire-free. There’s also a Blink subscription available for an additional fee, which gives you access to features like in-app person detection and motion-activated notifications.

$57.00$75.00AmazonNow 24% off$57.00$75.00WayfairNow 24% off$67.50$75.00CasperNow 10% offThe Casper Sleep Original Pillow is a NBC Selected staff-favorite product, and many of us rest our heads on it every night. It’s stuffed with a down alternative material, has a breathable cotton cover and gets its medium-soft feel from a two-layer design: the inner layer is firmer to offer support, while outer layer is plush for extra comfort. The pillow is machine-washable and clump-resistant.

2,033 Amazon Reviews$72.00$108.00AmazonNow 33% off$100.00Macy's$98.00RevolvePrepare for the cozy season ahead by adding Ugg’s faux fur blanket to your couch or bed. It’s double-sided, so it feels soft against your skin no matter how you use it, and it’s roomy enough for two people to share. While Ugg recommends dry cleaning the blanket, you can also machine wash it on cold, according to the brand.

83,051 Amazon Reviews$44.99$84.99AmazonNow 47% off$44.99$84.99Best BuyNow 47% off$44.99$84.99Home DepotNow 47% offTurn any TV into a smart TV with Amazon’s Fire Stick, which you simply plug into an HDMI port to use. It lets you stream entertainment from your favorite platforms and play games without a console — plus, when you’re not using the TV, you can choose from over 2,000 pieces of art and photography to display. The Fire Stick comes with a remote that lets you control the TV via buttons or voice commands.

5,783 Amazon Reviews$11.99$14.99AmazonNow 20% off$11.99$13.99TargetNow 14% off$15.99UltaI prefer using a gel-cream moisturizer like this one in the morning because it’s lightweight and absorbs into my skin quickly, letting me layer sunscreen and makeup on top almost immediately. Byoma’s fragrance- and oil-free cream is formulated with hydrating ingredients like ceramides and niacinamide, as well as soothing green tea to reduce redness. It also earned the National Eczema Association’s Seal of Acceptance.

$69.99$109.99AmazonNow 36% offI bought this blender in 2021 and still swear by it today. Its sharp blades and powerful motor quickly break down frozen and room temperature ingredients, as well as crushes ice almost instantly. The blender comes with a dishwasher-safe 72-ounce pitcher that has a pour spout and handle, letting me make big batches of smoothies, soups, purees, dressings and batter to feed multiple people.

58,849 Amazon Reviews$22.49$29.49AmazonNow 24% offContigo’s 20-ounce vacuum-seal insulated, stainless steel travel mug keeps beverages hot for up to 13 hours and cold for up to 28 hours, according to the brand. It’s built with a locking, leak- and spill-resistant lid, which you can open and close with one hand for on-the-go convenience. There’s also an inner hook on the lid that holds tea bags, preventing the string from getting damp or lost in the liquid. The mug fits in most cup holders and is dishwasher-safe.

$69.99$99.99AmazonNow 30% off$99.99$109.99TargetNow 9% off$99.99WalmartOrganize your home, dorm, garage or shed with these clear plastic storage bins, each of which comes with a lid that has locking latches for an extra secure seal. The bins come in a pack of six, have a roomy 54-quart capacity and have pull handles, making them convenient to pick up, pull out and move around.

15,087 Amazon Reviews$69.99$99.99AmazonNow 30% off$99.95$139.99WayfairNow 29% off$99.95$139.95Williams-SonomaNow 29% offThese nonstick pans make sure food like eggs, grilled cheese, fish and veggies don’t get stuck to the surface while they’re cooking. The set comes with 8-inch and 10-inch fry pans, both of which are made from scratch-resistant aluminum with a stainless steel, warp-resistant base that evenly distributes heat. The pans are oven-safe up to 500 degrees Fahrenheit and dishwasher-safe.

$79.99$99.99AmazonNow 20% off$79.99$99.99TargetNow 20% off$89.99$99.99Best BuyNow 10% offI believe that every home should have a Bissell Little Green machine due to how many times mine has saved carpets and upholstered furniture that would have otherwise been unsalvageable. You fill one of the tanks with a cleaning solution and use the nozzle to spray the mess, scrub it and suction it up. The dirty solution goes into a separate tank, which you remove when you’re done to pour the liquid down the drain. The appliance comes with a self-cleaning attachment, a stain tool, a crevice tool and cleaning solution concentrate.

$64.96$109.99AmazonNow 41% offPhilips Sonicare’s 5950 Electric Toothbrush has all the features dentists told us to look for while shopping: a pressure sensor, a timer, a brush head replacement reminder and adjustable brushing settings. Its battery lasts for about 21 days before you need to recharge it, and it comes with a travel case and charging stand.

106,568 Amazon Reviews$34.99$45.99AmazonNow 24% offWhat to knowEditor's note: This product dropped to $34.99 for a few days in August, but because it's over 20% off, highly rated and a NBC Selected editor- and reader- favorite product, we still recommend the deal.

Out of all the teeth whitening strips I’ve tested, Crest’s are the most effective and easiest to apply, plus they’re comfortable and stay in place — they’re so thin that I can have full conversations while wearing them. Each strip is coated in hydrogen peroxide, a bleaching ingredient that removes stains and brightens your smile, according to the brand. You get enough strips for 22 45-minute treatments with this pack.

Here are the best October Prime Day sales to know about. Keep in mind, not every item from a brand is discounted as described below.

selectedselectedThe 100 best things we’ve ever bought from AmazonWhy are these October Prime Day deals worth it? October Amazon Prime Day historically offers Prime members some of the lowest prices of the year on products across categories. These limited-time deals give you the opportunity to shop when inventory is the highest, before the sale officially begins on October 6.

All of my recommendations above are based on NBC Selected’s previous coverage and reporting. I also included products the NBC Selected staff tested. I evaluated the quality of these deals by running them through price trackers like CamelCamelCamel, and I only included those that:

The best deals on October Prime Day usually center around Amazon-owned technology like Echo, Fire, Blink and Ring devices, small home and kitchen appliances, beauty products, household basics and groceries. Additionally, because this sale is in the fall, it unofficially kicks off the holiday shopping season, so brands discount popular gifts like gift cards and toys, as well as Advent calendars and themed decor. You’ll also be able to shop Amazon’s Lightning Deals during the event: They’re lucrative flash sales that give shoppers a short window to purchase limited quantities of specific products.

Products across all categories are generally cheaper on October Prime Day, with many brands discounting products by over 20 percent. Prices on tech, household essentials and groceries, small home and kitchen appliances, beauty products, giftable items and holiday decor tend to drop the most overall.

October Prime Day 2026 is from October 6 to 7. It starts at 12 a.m. PT on October 6 — that’s 3 a.m. ET, 2 a.m. CT and 1 a.m. MT. It ends at 11:59 p.m. PT on October 7 — that’s October 8 at 2:59 a.m. ET, 1:59 a.m. CT and 12:59 a.m. MT.

Yes, October Prime Day is actually worth it, so long as you shop strategically. The sale offers some of the lowest prices of the year on products across categories, giving you a chance to start shopping for holiday gifts, upgrade outdated or broken items and restock your favorite basics, like skin care, cleaning supplies and groceries. But ultimately, deals are only worth it if you actually need something, so plan your spending to prevent making impulse purchases.

Amazon is also brining back Fuel Up Fridays for Prime members now through January 2027. Prime members can save $0.20 per gallon every Friday at bp, Amoco, and participating ampm and Thorntons locations across the U.S. This is double the everyday fuel savings of $0.10 per gallon Prime members get year-round.

I’m a reporter for NBC Selected who has covered Amazon Prime Day and Prime Big Deal Days for over six years. I frequently write about the history of Amazon Prime Day, what’s included in a Prime membership, what to buy and skip during Amazon’s major sales and more. I also appear in related broadcast segments on NBC News NOW and TODAY. For this story, I previewed a list of deals from Amazon and sorted through them to find worthwhile sales you should know about.

Catch up on NBC Selected’s in-depth coverage of tech and tools, wellness and more, and follow us on Facebook, Instagram, X and TikTok to stay up to date.

Zoe MalinZoe Malin is a reporter for NBC Selected who leads coverage for tentpole sale events including Amazon Prime Day, Black Friday and Cyber Monday.