Nitrite-free bacon sales boom in UK amid fears over curing chemicals

Shoppers are switching from traditional product despite little evidence alternative is safer

Bacon has long been a favourite of carnivores, but there is growing consumer concern about the health risks posed by nitrites, chemicals used to cure meats.

While many experts argue there is no evidence processed meat made without nitrites is safer, retailers have responded to consumer concerns by offering “nitrite-free” products to meet demand.