Prof, no one is reading you - The Straits Times
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An average academic journal article is read in its entirety by about 10 people. To shape policy, professors should start penning commentaries in popular media.
An average academic journal article is read in its entirety by about 10 people. To shape policy, professors should start penning commentaries in popular media.
Students at a University of Pennsylvania's Wharton School lecture in San Francisco. Even if scholars agree on the importance of publishing in the popular media, the system plays against them. Publications in peer-reviewed journals continue to be the key performance indicator within academia: whether anyone reads them is a secondary consideration.
Asit K. Biswas And Julian Kirchherr
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https://www.straitstimes.com/opinion/prof-no-one-is-reading-you
