Raffles, giveaways sweeten grocery chain's 28th anniversary celebration
MANILA, Philippines — One of the country’s major supermarket chains announced it will launch a grand anniversary celebration this month highlighted by rewards and events for its customer base.
Puregold Price Club Inc. said its 28th anniversary celebration rollout comes as it marks a 3.7% year-on-year sales growth in the first half of the year on the back of higher shopper spending.
Giving its customers the “Always Panalo” experience, Puregold said it will hold anniversary promos and events from September 25 to December 5, including a grand raffle, giveaways, immersive in-store brand experiences, and a barangay roadshow that promises to bring the party to communities across the country.
Now on its second year, “Puregold’s Nasa Resibo Ang Panalo” nationwide raffle will turn every Puregold visit into a chance to win life-changing prizes, from free groceries and home appliances to up to P280,000 in cash for each winner.
To participate, Puregold Perks and Aling Puring members just need to make a minimum purchase of P2,000, with at least P300 worth of participating items. Up to 50 winners will be drawn every two weeks across 328 participating stores.
Participating brands will dress up store aisles and will be tagged in the shelves as cue for shoppers to get items that will qualify them for the raffle.
Customers across 212 Puregold stores can also join the “Panalong Pabigas Raffle Promo.” To enter, shoppers need a minimum single-receipt purchase of P1,000, which must include at least P200 worth of participating items. The promo features weekly draws awarding 25-kilo sacks of rice to five winners per store, culminating in a grand draw where 30 winners will take home P28,000 each.
The store is also bringing the celebration to communities across the country through “Barangay Panalo, Sari-Saring Papremyo,” sharing rewards to neighborhoods near its stores.
In Puregold’s barangayan, local residents can take part in on-ground games, enjoy live entertainment, sample products from Puregold’s partner brands, and win various prizes.
This year’s anniversary celebration culminates with the Luneta edition of Puregold’s famed Hakot Relay Run, a fun run that comes with a grocery grab challenge. Participants are in for massive loot bags and viral moments.
Meanwhile, "Hakot Relay Run" will be held on December 5, 2026 eat Burnham Green in Rizal Park, Manila.
“As we celebrate our 28th anniversary, we remain focused on strengthening our connection with Filipino families. From community celebrations and raffle draws to a fun run, these initiatives reflect our gratitude to the customers who continue to make Puregold their trusted supermarket,” said Puregold President Vincent Co.
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