SIS Drives Creavity, Fashion with ‘UrbanStreetFashion’ Fiesta 3.0 - THISDAYLIVE
The ‘UrbanStreetFashion’ Fiesta has continued to provide a platform for fashion, entertainment, and creative expression, following the successful hosting of its third edition in Akoka, Lagos. The annual event is an initiative of Oluwakemi Senami Ezekiel, the Creative Director of SenamImage Signatures, a media and photography company based in Akoka, Lagos.
The project was created to drive brand publicity and visibility, promote corporate social responsibility, and provide an avenue for collaboration and partnerships across the fashion, entertainment, and wider creative industries. Now in its third edition, the fiesta has continued to evolve into a platform where fashion brands, models, artistes and other creatives can showcase their talents, connect with new audiences and explore opportunities for growth and collaboration.
The 2026 edition was proudly supported by Passion Fort Limited, Q4 International, SenamImage Signatures, and SDelbira Company, with Zuch Collections, Project Kici and TI model agency coming on board as partners. Prime Time Africa, Temmyteemedia, among others, provided media support for the event.
Fashion brands that participated as exhibitors include Hypno Clothing, Dr Suit Lagos, Jeks Clothing, and Layet Signatures. Senami said one of the major improvements recorded at this year’s edition was in the trade fair and exhibition experience.
“Compared with previous editions, this year’s fiesta provided a better-organised and more suitable trade fair space, giving exhibitors improved options to display their products, engage attendees and promote their brands, which created a more professional environment for the fashion presentations,” she said.
Project Manager of ‘UrbanStreetFashion’, Ayobami Adelawal, popularly known as Bam Bam, said the initiative, which is managed by SenamImage Signatures, was conceived to give young talents in the community access to opportunities they would otherwise not have.
Bam Bam said the platform currently works with 13 emerging artists, some are undergraduates and one of whom she disclosed was set to be signed by YBNL, in addition to several models and fashion brands that have benefited from the initiative.
“Some of our models are undergraduate students who started this career but do not have a platform for it. They want a platform where they do not really have to pay through their nose, because a lot of these agencies are expensive and some of them even get manipulated,” she said, adding that the fiesta also creates room for small and medium enterprises to connect with the grassroots community.
The organisers said they are seeking stronger partnerships with more fashion and creative brands, media organisations, and corporate bodies as they look to grow the initiative beyond its third edition.
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