Woolworths increased prices of at least four ‘family staples’ during ‘Price Freeze’ promotion

Business By Catie McLeod Consumer affairs reporter • September 10, 2026, 11:54 PM UTC

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Direct Source Verification: This story is aggregated from The Guardian (theguardian.com). Full reporting rights and copyright belong to the primary publisher.

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Exclusive: Analysis shows cost of chicken fillets, potatoes and donuts rose during supermarket giant’s three-month promotionFollow our Australia news live blog for latest updatesGet our breaking news email, free app or daily news podcastWoolworths raised prices for popular items ...

Exclusive: Analysis shows cost of chicken fillets, potatoes and donuts rose during supermarket giant’s three-month promotion

Woolworths raised prices for popular items – including a 33% mark up on chicken fillets – within days of promising to freeze prices on 300 “family staples” for three months to help customers with the cost of living.

Pricing data, compiled by comparison website CW Scanner and provided to Guardian Australia, shows the supermarket chain increasing the prices of at least four key products after starting the three-month “Price Freeze” promotion on 1 May.

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https://www.theguardian.com/business/2026/sep/11/woolworths-hike-family-staples-during-price-freeze-promotion

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